The LUCY'S children's formal wear was founded by Lucy Luo in 1995 in New Zealand. The label Lucy's, first introduced in 2004, was positioned as a specialty formal clothing store distributing tailored children’s and baby's formal wear.

Today, Lucy's is a specialty retailer offering an assortment of Boy Suits, Page Boy Suits, First Holy Communion Boy Suits, Baby Suits, Baby Dresses, Baby Flower Girl Dresses, Girl Dresses, Flower Girl Dresses, First Holy Communion Girl Dresses, Baptism & Christening Outfits, and Wedding Accessories. Strong product concepts and a passion for relentless innovation have made Lucy's an institution of the children's formal wear retail industry in the Pacific region.

In 2019, Lucy's operate an international online boutique in New Zealand service covering New Zealand, Australia, Pacific Islands, United States, Canada, European Union, England, Singapore, Malaysia, Japan, Korea, Indonesia, India, Cyprus, Saudi Arabia, the United Arab Emirates, Bahrain, Qatar and Jordan and more...


With almost 25 years of expertise in design, beadwork, lace, structured and soft tailoring of girl dresses, baby dresses, baby suits & boy suits, we have built a solid reputation for excellence in quality and fit, and value for money - the essence of our brands. In partnership with our suppliers, our Quality Assurance Team employs internationally-recognized standards to ensure we consistently exceed customers’ expectations in both fabric and workmanship quality.

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Our Picks

Baby Girl White Dress - Nancy
Baby Girl White Dress - Mele
Boys Purple Tailored Waistcoat - Peter
$35.00 - $50.00
Sale Blazer Waistcoat Trousers
Boys 3pc Royal Blue Premium Tailored Suit - Scotland
$89.00 $129.00
Boys Blue Green Classic Tailored Waistcoat - Martin
$44.00 - $54.00
Girls Navy Flower Girl Bridesmaid Dress - Dale
$34.90 $89.00
Girls Premium Flower Girl Party Dress - Patricia (Wine)
$129.00 - $149.00
Boys Silver/Grey Classic Tailored Tuxedo Blazer - Richard
$69.00 - $79.00